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The Latest Addition to the Bramerz Team – BEST DIGITAL ACTIVATION AWARD 2010

Nestle Fruita Vitals’ Digital Campaign by the name of ‘Find and Shine’ was an initiative Bramerz took upon in the year 2010. Run in two phases, the campaign aimed at interacting with the brand’s key audience, engaging them with the product through various rewarding online activities and make users adopt the idea of rising and shining to life.

The platforms of Facebook, Youtube and Twitter were used and a Microsite was also launched. The first phase of the campaign continued for 14 days and required fans to participate in a quiz based on 2 videos. An iPod touch was gifted away to the winner. The second phase of the campaign also continued for 14 days and required fans to participate in 2 flash games which not only gave players a chance to express themselves but also interact with other fans. Sony cyber shots were given away to the winners.

The videos in the initial phase received over 3000 views in 7 Days and more than 10,000 answers which increased the Fans of the Page by 26000. The games in the second phase increased the number of fans by a further 30, 000. Over 100,000 people participated in the campaign and more than 10,000 actively played the games which highlight the campaign’s effectiveness.

Regarding the extraordinary results achieved through Rise and Shine, Nestle Pakistan Ltd. honored Bramerz with the ‘BEST DIGITAL ACTIVATION AWARD’ for the year 2010.

Filed in: Digital Campaigns, Infographics Tags: , , , , ,

One Response to "The Latest Addition to the Bramerz Team – BEST DIGITAL ACTIVATION AWARD 2010"

  1. Its a good article that creates several great points.

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