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Diesel Island: Land of the Stupid, Home of the Brave

Make way for Diesel’s latest venture (2011) depicting their official ‘Be Stupid’ Philosphy; Diesel Island: Land of the Stupid, Home of the Brave.

httpv://www.youtube.com/watch?v=Y4h8uOUConE

Its an interesting concept incorporating items from their latest range into the microsite using which the viewer can go through the island’s history, a stupid national anthem, island street view, interact with the island community and vote out things which he doesn’t want on the island.

To become a virtual member of the land of stupid all you need to do is connect with Diesel on Facebook.

httpv://www.youtube.com/watch?v=tUUVP5fhIdw

 

So what do you guys think about the campaign?

Filed in: Digital Campaigns, Social Media Tags: , , ,

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