Diesel Island: Land of the Stupid, Home of the Brave

Make way for Diesel’s latest venture (2011) depicting their official ‘Be Stupid’ Philosphy; Diesel Island: Land of the Stupid, Home of the Brave.


Its an interesting concept incorporating items from their latest range into the microsite using which the viewer can go through the island’s history, a stupid national anthem, island street view, interact with the island community and vote out things which he doesn’t want on the island.

To become a virtual member of the land of stupid all you need to do is connect with Diesel on Facebook.



So what do you guys think about the campaign?

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