Consumers want something REAL to remain loyal to (STATS)

Whether it is used for communication or interaction purposes or for developing personalized relationships of brands with their customers or to discuss revolutionary ideas or to share content available online, Social Media sure is the next big thing.

As far as Marketing goes, the reason is simple – there’s been a change in how consumers respond to Marketing. They don’t want to be told what to buy or why to purchase or how to acquire a product or service; they want to experience it, they want to feel associated to the brand they consume, they want something real to remain loyal to!

Therefore, Brands just can’t take the Digital Space for granted anymore in the International or Local sphere as consumers are way too well-informed and exposed to give way to a monologue; there ought to be a dialogue instead and the platform is Social Media!

Striking evidence to this hypothesis are the stats and figures by which various giants of Social Media Industry have grown in the year 2010.

Here’s what we’ve gathered:


In 2010 Twitter had 75m user accounts whereas in 2011 Twitter claims to have 175m users.

In 2010 the average number of tweets per day was 50m whereas in 2011 the number is 140m.

In 2010 the number of people using Twitter via mobile phones was approximately 46.5m whereas in 2011 the figure rose up to 84.63m.

Quick Facts:

The journey of the first tweet to the billionth one took 3 years, 2 months and 1 day.

Now, a billion tweets are tweeted in 1 week.

When Michael Jackson died on June 25, 2009 a record of 456 tweets per second (TPS) was made.

Now, the record is 6939 TPS made in Japan on New Year’s Day.

Top Ten Twitter Applications in the year 2010-11 were twitter.com, m.twitter.com, SMS, Twitter for iPhone, Twitter for Blackberry, Tweet Deck, Echofon, Google Friend Connect and Ubre Twitter.


In 2010 Facebook had 350m global users whereas in 2011 it hit 640m users worldwide.

In 2010 175m users log onto Facebook every day whereas in 2011 about 250m use the site every 24 hours.

In 2010 65m users accessed Facebook through mobile devices whereas in the year 2011 the figure crossed 200m.

In 2010 approximately 3.5bn pieces of content (including web links, news stories, videos, blog posts etc) was shared on Facebook every week whereas in 2011 the figure rose to average of 7bn per week.

Quick Facts:

People on Facebook install 20m applications every day.

Facebook’s translation application support over 100 languages.

Over 300,000 users translate the site through the translations application.

Top 10 Facebook Games for the year 2010-11 were CityVille, FarmVille, Texas HoldEm Poker, FrontierVille, Mafia Wars, Café World, Treasure Isle, Millionaire City, Pet Society, Bejeweled Blitz.

Top 10 Facebook Campaigns for the year 2010-11 were:

1. Kohl’s (Kohl’s Cares) | 2. Target (MyTargetWeekly) | 3. Ford Explorer (Go Do Adventure) | 4. Jack In The Box (All-American) | 5. Bing and Farmville (Bing Travel) | 6. Papa Johns Pizza (Papa’s In The House) | 7. SouthWest Airlines (Rapid Rewards) | 8. Kellogs (Kellogg Cares) | 9. Domino’s Pizza (Chicken) | 10. Corona (Big LikeBack)


Quick Facts:

In 2010 YouTube views exceeded 2 billion views a day.

There are more than 2bn video views on YouTube every 24 hours.

More than 24 hours of video is uploaded to YouTube every minute.

It would take over 1000 years for a human being to watch all the videos on YouTube.

YouTube was bought by Google in 2006 for over 1.6 billion dollars.

The average person in the world spends approximately 15 minutes a day on YouTube.

The length of the first video uploaded on YouTube is 19 seconds.

The length of the longest video uploaded on YouTube is 478 hours, 48 minutes and 5 seconds long!


In 2010 LinkedIn had over 50m members whereas in 2011 over 100m professionals joined the platform.

Quick Fact:

More than one million companies have LinkedIn Company Pages.

80% companies use LinkedIn as a recruitment tool.

Every second a new member joins LinkedIn.


In 2010 Flickr hosted over 4bn images whereas by 2011 it hosted more than 5bn images.

Quick Fact:

Flickr members upload more than 3,000 images every minute.


In 2010 Wikipedia had about 14m articles and 85,000 contributors whereas in 2011 it had over 17m articles contributed by over 91,000 people.

Quick Fact:

Wikipedia currently supports over 260 languages.

If $1 was paid to you for every time an article was posted on Wikipedia, you would earn $156 per hour.

Wikipedia has the maximum number of articles at 3 million articles. This is followed by, German (1.08 million), French (958,000), Italian (697,000), and Spanish (608,000).

If you read at the rate of 300 words/minute all day long without any breaks and without pausing to get any sleep, you can finish reading the entire English Wikipedia in 14 years and 8 months.










Facebook Press Office

LinkedIn Press Centre

SysComm International

Filed in: Digital Campaigns, Infographics, Social Media Tags: , , , , , , , ,

2 Responses to "Consumers want something REAL to remain loyal to (STATS)"

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