Ready to bring your Brand’s Offline Experience Online?

How about giving your audience the power to share their offline experience with their online friends? Be the online brand ambassadors of your product?

Give way to Renault for bringing about real-time Social Interaction by incorporating Facebook in the Motorshow event of Amsterdam (AutoRAI 2011). They gave away RFID Facebook cards to the visitors using which people could log into their Facebook accounts since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Using the connect, people could ‘Like’ specific Renault cars exhibited on the event.Their recommendations will be published or in Facebook’s lingo, ‘Shared’ on their walls which can then be seen, viewed and used by their respective friends.

What a simple, innovative and fun idea to promote your Brand online without complicated Facebook games or any material incentives. Thumbs up!


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