Social Responsibility and Digital


This thought-provoking video, featuring Konnie Huq, was launched by British Red Cross to bring attention to the World Aids Day 2009. It appeared on over 50 sites and today, the video has over 70 k views with over 80 people commenting about it.

This is one of our favorite Digital Campaigns. Why? Because it shows, rightly so, that Digital is more than uploading random pictures, viral superstars trying to promote a product, celebrity gossip, funny quotes, games or comments…

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