The Smiling Orange Juice Facebook Campaign

Here’s one of the happiest and perhaps one of the most innovative Facebook Campaigns you’d ever come across. An orange juice company wants you to help make fresh orange juice for a non profit organization. But how? Log onto their Facebook page and smile through your webcam or upload a picture of your smiling self and there, a real life juicer will squeeze an orange for you! There was also a level of personalization in the campaign as the users name was printed on to the machine digitally as they used the app and watched the video of the juice machine.

Now that’s one brilliant campaign idea and here are the brilliant results: 20,000 smiles, 40,000 oranges and 5,000 liters of fresh juice. Now, that’s the power of a Smile captured by a Marketeer :)


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