Coca Cola’s: Making use of Facebook’s Facial Recognition [Face Look]

One of the most Innovative Brands in Social Media and Digital Marketing, Coca Cola in Israel has innovated the usage of Facebook Face Recognition Technology for their latest Marketing Campaign in Israel. Users were able to log in to an app in the real world using nothing but their face. Face Look is the name of this unique and the basic idea is that you can log in to any of the machines that Coke placed around their theme parks using nothing but your face and then use your profile to engage in the real world.

Lately, more and more brands have been using Facebook Technology in the real world with the aim of integrating the virtual experience with the real world and well, yes that blend seems to be the anticipated future of the Digital World!

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