Frijj: You LOL You Lose!


Facial Recognition seems to be making its way through the world. Frijj have combined this newly developing technology along with weird (read: bad) YouTube Videos to come up with an interestingly funny app by the name of “You LOL You Lose”.

This advergame pits you against friends from your social networks (particularly Facebook), in a challenege as to who can keep a straight face for the longest  period while they play unexpectedly weird and a little obnoxious YouTube videos. The moment the advergame auto detects that you’ve laughed, you lose.

The brand idea is to help build players build their tolerance for unexpected things so that their taste buds can also get along with the new flavors introduced by the brand. Pretty innovative, eh?

Let us know what you guys think!


Filed in: Infographics

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