Facebook Evolves it’s Strategy: Making It Easier to Share With Who You Want

Facebook has been making quiet a few changes in the last few weeks. They’ve not been getting a lot of press attention but it can be rightly analysed that gradually, they’re entering a major period in Facebook’s history and it is interesting to see their strategy evolve in regards to customer needs and competitor analysis (particularly Google Plus)…

Quick, Quiet Launches

They’ve been making small, quick changes based on user feedback without creating a lot of press hype about it, just like Google Plus.

Killing out Dead Products

A lot of dead products have been wiped off Facebook, like Places (which was made in response to Foursquare) and Daily Deals product (made in response to Groupon). Seems like Facebook is no more interested in carrying the weight of dead products on their shoulders anymore.

Facebook Photos

Photos have been one of the core reasons or keys for Facebook’s rapid success and now it seems that Facebook is finally putting in some serious effort to improve the product. They’ve introduced new improved photo designs and sizes. Rumor has it that Facebook plans on making radical changes in the mobile space too!

Profile Changes

With Profile Changes, they’re trying to ensure that the answer to the question “who can see this” is as clear as possible.

Inline Profile Controls

They’ve introduced some Inline Profile Controls using which Content on your profile, from your hometown to your latest photo album, will appear next to an icon and a drop-down menu. This inline menu lets you know who can see this part of your profile, and you can change it with one click.

Profile Tag Review

You can choose to use the new tool to approve or reject any photo or post you are tagged in before it’s visible to anyone else on your profile.

Content Tag Review

You have the option to review and approve or reject any tag someone tries to add to your photos and posts.

View Profile As..

This tool is now on the top of your profile where it’s easier to access.

When you Share Content…

The control for who can see each post will be right inline. For each audience, there is now an icon and label to help make it easier to understand and decide who you’re sharing with. Also, when you tag someone, the audience label will automatically update to show that the person tagged and their friends can see the post.

Word Change: “Everyone” to “Public”

This is just a language change rolled out so that the control is more descriptive of the behavior: anyone may see it, but not everyone will see it. This is just to make the setting more clear, and it’s just a language change.

Change Your Mind After You Post?

Now you will be able to change who can see any post after the fact. If you accidentally posted something to the wrong group, or changed your mind, you can adjust it with the inline control at any time.

Tag Who You’re With, or What You Want to Talk About

You can add tags of your friends or anyone else on Facebook. If you are ever tagged by a non-friend, it won’t appear on your profile unless you review and approve the post.

Tag Locations in Posts

Now you can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post. Of course, you can always choose not to add location at all.

Remove Tags or Content from Facebook (Photo Tag Approval System)

Your options for removing tags or content on Facebook are presented more clearly. Your options are: removing from your profile, removing the tag itself, messaging the photo owner or tagger, and requesting the content get taken down.

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2 Responses to "Facebook Evolves it’s Strategy: Making It Easier to Share With Who You Want"

  1. khumar says:

    Hmmmmmmmmmmmmm ……………… Looks very much like G+.

    FaceBook …. Late again!!!!

    • Sidra Zia says:

      Well yes, it takes Facebook a lot of time to incorporate changes or tweaks and most of them seem to be a response to Google Plus. However, if these changes continue to roll out making the Facebook experience all the more comfortable, would people be moved enough to shift to a new Social Media Website (Google +) altogether?

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