Domino’s Show Us Your Pizza

Nowadays, many brands use Social Media for Marketing purposes but Domino’s has enhanced the online experience to a whole new level.

They’re using Social Media to get feedback from its customers through increased transparency and better customer service. Only recently, they ran a campaign called ‘Show Us Your Pizza’ which encourages customers to take photos of their pizzas, upload them to a special website created for this purpose and front the marketing for subsequent Domino’s ads. If your photo wins you could be awarded $500.

No advertising gimmicks or traditional tactics or fake photography, just real, genuine pizza, delivered straight from Domino’s and being shared right out there in the virtual world! Pretty brave of the brand, no?

Filed in: Digital Campaigns, Social Media Tags: , , ,

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