The Facebook Ariel Fashion Shoot

Saatchi & Saatchi Stockholm came up with an innovative and participative experience from August 29th to September 3rd which attempted to highlight the cleaning power of Ariel as a detergent.

The idea contains a simple, huge glass instillation which sits in Stockholm Central Station (Sweden) which contains a stain canon. The canon is attached to a live control panel sitting within the Ariel Facebook Page.  Anyone in the Nordics can then log on and aim the stain canon at clean white garments that are whizzing past at high speed.  If you manage to hit an item of clothing with a nice squirt of jam or coffee then its washed and sent to you perfectly white and perfectly clean!

So, what do you guys think about the online and offline integration?

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