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Facebook Bus takes you on the Gay Pride Parade

A Swedish Bus Company is running a Facebook Campaign namely rolling out a bus decorated with user generated Facebook photos taking part (virtually of course) in a gay pride march. The bus was used to give those who couldn’t make it to the Parade, a feeling of participating in the action.

Over 16, 000 people put up their photos giving the bus a skin of a gigantic pride flag. A 360 HD video camera was also inserted in the bus so that riders could see what was happening virtually.

What an excellent way to support the gay pride march and also encourage people to use public transport!

Filed in: Digital Campaigns, Social Media, Tech Updates Tags: , , ,

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