Explore Mercedes with Augmented Reality

Mercedes has launched an augmented reality app (available for both Android and iPhone both) which allows users to customize the car to their own taste and preferences after which they can also travel in it in 3D to get the feel of how the finished good would feel, if the user were to buy it. With technology becoming more and more significant in today’s market, this app could be a great promotional tool which would enhance the overall shopping experience and add up to the users’ level of satisfaction immensely!

In our opinion, this is a pretty cool execution of the Idea as most of the people who have the purchasing power to buy a Mercedes Benz would love to explore their purchase via their iPads.

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