Warid plays ‘SuperHero’ & gives away Samsung Corby II

Warid is giving away Samsung Corby II to the winners of EDGE Competition being held on Warid official Facebook Page. Interesting and colorful designs mixed with a few quirky call-to-action statements prompt a user enough to take part in the competition. The application is also being advertised on Facebook and the ad copy has been written in Urdu. Understandably, thus, Warid is targeting the appropriate SEC in the online youth market which is not only likely to look forward to the incentive but also most likely to engage with the application.
The Application is simple-enough, allowing users to Save their Superhero moment by creating a video or picture of themselves with the skin of a superhero. This, with the usage of words like ‘strength’, ‘reliable’ and ‘helpful’ allow fans to associate these feelings with the brand Warid EDGE itself. Essentially, these words ensure putting forward particularly this precise impression of the brand forward. Moreover,maximum number of votes for a picture or video determine the winner which should ensure more interaction and fans for the page.
All in all, an interesting and strategically well-thought-out campaign targeting the most appropriate audience for the brand Warid EDGE.

Filed in: Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , , , ,

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