Global Internet Trends 2012 – Research by KPCB

Kleiner Perkins Caufield & Byers (KPCB) have issued a research on Internet Trends 2012. The report reviews Internet growth, Mobile adoption, possibility of re-imagining business models thanks to mobile and social, state of technology and the mixed economic trends (globally).
Following are the foremost takeaways from the presentation:
1. Robust Internet growth has taken place, rapid mobile adoption is still in its early stages.
2. By the year 2011, there are 663 MM Internet users in the world with 1098 MM mobile users.
3. iPad growth has been 3x that of iPhone.
4. Android Phone adoption has ramped 4x iPhone’s growth.
5. 29% American adults own Tablet/eReader.
6. Global Mobile Traffic growing rapidly to 10% of Internet Traffic.
7. Mobile Monetization growing rapidly ( 71% Apps, 29% Ads)
8. eCPMs 5x lower on Mobile than Desktop and ARPU 1.7-5x lower on mobile than Desktop
9. Google – Mobile growth helping boost clicks but reducing Cost per Click thus constraining Revenue Growth.
10. Facebook – Mobile growth helping drive users but containing ARPU thus constraining Revenue Growth.
11. Desktop Internet proved Ad $ follow eyeballs, it just takes time
12. With Technology and Social Media a re-imagination has been made possible in Computing Devices, Connectivity, Life Stories, News and Information Flow, Note Taking, Drawing, Photography, Diaries, Magazines, Books etc.


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