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Strepsils Pakistan – If you’re Loud, Prove It!

Targeting primarily the youth (14-26 years) of Pakistan, Strepsils Pakistan has managed to accumulate 135,789 on its Facebook page in less than a year’s time. Introducing and encouraging the concept of being loud/vocal  about your opinion or ideas and being cool-minded is what the page proclaims.
 
Interesting, comment-based status updates with bright and colorful pictures including Mr. T (Strepsil’s brand mascot) are the highlights of the page’s content plan. These attract the youth and simple facebook applications giving away prizes like PSP, Samsung Galaxy phones etc keep them interacting with the page.
 
Currently, the page is running Shout Out Challenge 2 which gives away an XBOX 360. All a user has to do is share his/her vocal talent via a recording on the Facebook Application. Its pretty simple and keeps in line with the big idea communicated on the page previously. But this continuity might leave fans asking for something new and innovative which might, on the contrary, not allow the engagement rate for this campaign be too high.
 
Let us know what you guys think about this analysis. And try out the application guys, give us your feedback!
 

Filed in: Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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