Marketing Conference at PC Lahore

Terrabiz group arranged a Marketing Conference on Thursday, July 5, 2012 (9am to 4:30pm) at Pearl Continental Hotel, Lahore. Aiming to ‘inspire & ignite Marketing Excellence’, the event discussed at length various aspects of Marketing for brands.

Featuring Fredrick Haren (best-selling author and world’s renowned speaker on creativity and innovation), Randall Blackford (General Manager Middle East, North Africa, Turkey, and Pakistan, KFC), Chief Commercial Officer of Ufone, Head of Marketing and Management at Habib Bank Limited, Director Marketing Engro Foods Limited, Chairman of TNS Aftab, Director Maxus, Country Consultant Pakistan Google, Director Symmetry Group, chief Operating Officer Saatchi &Saatchi, Head of Marketing Wateen Telecom Limited, Chief Operating Officer Interflow Communications and Director Empact Activation Services.

Important Topics were:

  • One World, One Company – Why Some Global Brands Merely Survive, While Others Thrive
  • Exploring Branding Strategies to Attract and Retain the Youth Market
  • Measuring True Brand and Marketing ROI
  • Uniquely connecting with Consumers
  • Translating Market Insights to Business Success
  • Delivering on your Brand Promise through Customer Experience
  • Netizens: Untapped Captive Audience of Pakistan
  • Panel Discussion: Insights from Marketing Masters
  • The New Media Dynamics – What are the changing relationships between consumers and media for brands and their agencies

If you attended the conference and have some takeaways to share, do let us know!

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