Kurkure Pakistan Goes Digital

Kurkure is a well known snack brand throughout the subcontinent; it was launched in India back in the year 2000 by Pepsi cola International. Considering Pakistan and India share almost the same cultural heritage the kurkure marketing plan attracted a lot of Pakistani audience. Seeing this, Pepsi decided to launch Kurkure in pakistan in the year 2007. Since then there has been no looking back, Kurkure has become a household name attracting young and adults alike as their target audience.
It was only recently that Kurkure spread its wings to social media marketing, mainly facebook, though its Indian counter-part has been active for many now. Kurkure realized the importance of social media as many competitors benefited from its cost-efficient tools and mechanisms which helps in relationship building and personalized selling, both.
The Kurkure Facebook Page, therefore, was launched during Ramazan, so it’s quiet new to the game. Initially of course, effort is concentrated on keeping the page up to date with the latest news and viral content involving Kurkure. Fans are given activities and chances to win dinner vouchers and gift hampers through fun activities involving Kurkure. The newest bit is the activity which promises to bring a new taste of Kukrure to its thousands of fans if its popularity hits the roof.
In a nutshell, the Kurkure social page seems promising and it should be fun to see how creative they get with this opportunity.

Filed in: Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , ,

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