Nescafe Pakistan uses Social Media to Turn Aspiring Young Musicians into Celebs

Nescafé Pakistan’s Facebook Page has come up with a brand new Application by the name of Nescafé Basement. Targeting the Pakistani youth, the application has been branded red which is a color well associated with Nescafe and has motivated a large audience to attract a large audience towards their favorite coffee and its social media innovation.
Nescafé basement is an innovative new platform for bathroom singers and striving music stars alike. It takes into lime light a host of new talent from the local scene. This young talent is then featured on Nescafé Pakistan’s page, for Nescafé fans to admire and discover.
Talent ranging from a diverse background and all walks of life are being given a chance to showcase their performances. This gives them a fair amount of publicity and spotlight and an early boost in their passion for music. You can find interviews and videos of these kids during their jamming  sessions, as well as a brief round-up of their music journey, their life and inspirations. These chosen singers were also aired on television through various channels including Oxygene, Style 360, Tv One, Metro One and A Plus.
At Nescafé’s basement everyone is invited, as they wish to find and create as many stars and celebrities as possible. Give your vocal cords a s shot HERE.

Filed in: Case Studies, Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , , , , ,

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