Bramerz, Google and Ufone launch Olaround

Bramerz Pakistan, in association with Google and Ufone, and in support from P@sha, has launched a first-of-its-kind, location-based loyalty service called ‘Olaround’. With social media on the rise, Bramerz has taken the initiative to explore the potential of digital medium and build a personalized channel which can prove useful to businesses, merchants and consumers at the same time.
Olaround is a Mobile App which provides a platform for value addition to businesses (especially small-sized ones) by making them attractive for consumers and merchants alike; it offers incentives through location-based check-ins against which most frequent / loyal customers can be rewarded. In only the pre-launch stage, the application has incorporated over 50 restaurants and cafes with over 120 locations in Lahore, Karachi and Islamabad which makes it all the more interesting to use and explore.

In simple words, with Olaround one can:
1. Find locations nearby
2. See what’s popular 
3. Get detailed info on hundreds of businesses across Pakistan
4. Know where your friends are checking in
5. Collect Punches at your favorite hangouts
6. And treat yourself with amazing rewards
“Businesses, especially small and medium enterprises (SMEs) have still not realised the potential of digital and this application is going to fill this gap by providing consumers on-the-go info on hundreds of businesses with the ability to gain rewards every time they transact at any of their Olaround powered favourite venues,” said Amer Sarfraz, partner and vice president of the business on the preview event of Olaround held at Pearl Continental, Lahore. Akbar Khan, chief marketing officer of Ufone, has offered an additional 25% discount to those who check into partner outlets and expects Ufone users to benefit from this application tremendously. 
 The Application can be downloaded from Google Play and shall soon be available on App Store as well. Also, other cities in Pakistan are also expected to be made a part of the Olaround circle. The collaboration with Bramerz is part of Google’s global initiative which aims to help small businesses reap the benefits of online marketing. Any smartphone user (Android or iOS) who loves to download apps and hang out with his friends, can join Olaround’s team of beta testers from here.

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