Maggi Pakistan’s Brilliant Social Media Marketing Strategy

Has Maggie not been a part of your childhood? If not then you must have seen your children craving for it. Maggi is the most popular instant noodles brand we know of and all these years, has managed to attract teenagers/and mothers alike with their quirky and fun loving marketing.
Maggie has mostly banked on it’s popularity with children. Now, with the introduction of Maggie humara targeted towards young adults; Maggie has creatively adapted a social media marketing strategy in which adults can re-live their playful days. The Facebook Page called Maggilicious takes us down the memory lane and every post leave one with a happy taste to roll in.
Maggie has been managing it’s social media for the past three years, and so the page has matured into an optimal marketing platform hitting more than 215, 000 fans. Maggie has creatively used imagery which revoke childhood memories and successfully shown characters from the yester years which spin us backwards in the time warp. These kind of clever techniques work as a magnet for attention.
The page engages with its audience using handy tips for aspiring chefs, yummy maggie recepis , and treatful giveaways like a years’ supply of Maggie and the food factory products. The Marketing team of Maggilicious has recently put up a fun online app, which takes you through a questionnaire with results showing how in touch you are with your childhood.
Two thumbs up for running a successful page to Maggie. I sure hope i win that one year supply some day.

Filed in: Case Studies, Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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