Yougerberry’s delicious Yogurt Ice Cream starts its Social Media Journey

For those of you who haven’t already heard of yougerberry, it is an international chain of luxury yogurt ice cream. Starting off from a small town in Korea, Yougerberry rose itself to fame around the world in less than a decade. Yougerberry recently launched its first official franchise in Lahore, Pakistan.
The doors to the outlet were opened to public on the 22nd of September 2012, the same day Yougerberry’s Facebook Page came up with their first post. Cleverly enough, they started off instantly with social media marketing. In less than a week’s time they attracted an audience of 16,000 fans.
They have used pastel colors with a lot of white, giving a very pleasant and friendly feel to the branding. The use of imagery is clean and does tingle your taste buds. However, the page is in its early stages, so it isn’t quite clear as to what direction their future marketing strategy would take. Share your opinion and views with us.

Filed in: Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , ,

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