Ufone’s Social Media Marketing: An Analysis

Ufone became a well recognized Telecom brand in Pakistan in early 2006.  Winning themselves prestigious International Awards for their quirky and witty advertisements,  Ufone revamped its brand image in early 2008. In addition to their traditional marketing ventures, Ufone also touched upon the possibilities of social media, rolling out their Facebook Page in 2009, which hits has a population of over 800,000 fans.
The success of the page was initially brought to Ufone by its trend setting ATL marketing, mainly TVCs. Though the page has managed to get a huge amount of popularity, but a keen eye would instantly recognize that the Facebook page adapts a slightly different strategy than the kind of wit and humor that has been the turning point for Ufone in gaining popularity among Pakistani youth.
The usage of images on the Page is pretty vibrant; photographs of stunning natural and man made architectural beauties surround the page. Fun facts are provided about Pakistan boasting the image of the country, focusing on hitting the patriot inside the youth, which is what the concept of ‘Tum Hi To Ho’ (Ufone’s tagline) is directed at. Additionally, many other viral posts relating to Islam and fun facts/questions have also been included on the page so as to keep fans hooked to the content.
With an ever-growing social media platform in hand, the brains behind the Ufone’s Facebook page may see better results and greater round of applause if the thought process behind the updates could be streamlined in accordance to the brand image portrayed though the famous TVCs. However, the content strategy has been successful in terms of virality and come forward as powerful for the target audience even when they don’t portray the same fun image of the brand as its ATL campaign does.

Filed in: Case Studies, Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , ,

2 Responses to "Ufone’s Social Media Marketing: An Analysis"

  1. Sheikh Waqas says:

    Amazing, I am copying the lines..

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