Nescafe presents ‘Dress, Pose, Win’

Nescafe Pakistan has a tendency of never going out of style. Their social media campaigns are some of the best Pakistan has seen. Nescafe makes sure it always offers quality content to its customers and this is the reason why they can brag of more than 300,000 fans on their Facebook Page alone.
After the success of Nescafe Basement, Nescafe has brought itself another round of applause with their latest campaign called “who do you want to be today!”. The campaign simply revolves around three ideas: dress, pose, win. The giveaway prizes include Macbook, ipads and ipods, and free meal vouchers for the participants.
The idea is simple yet fun, and targets the “cool” youth of Pakistan, which is exactly the kind of strategy which won Nescafe a huge fan following in the first place. Nescafe’s marketing teams went to different colleges and universities and asked Nescafe fans to dress up with crazy props to win exciting prizes. The pictures of the contestants were then collected and uploaded on Nescafe’s Facebook page, and the process of voting started. Though the winners have not yet been announced, but those of you who are a regular at Nescafe Pakistan might be getting your “mug o rewards” as they have already been dispatched.
It is always fun to see how Nescafe uses a cool sense of humor, crisp graphic art and quality content to deliver its fans a true coffee affair. Watch out for the winners and let us know how you find the idea!

Filed in: Case Studies, Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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