Sensodyne Pakistan starts its Social Media Voyage


Sensodyne is a world renowned brand for Fluoride Toothpaste. The only clinically approved toothpaste available throughout Pakistani market. We have not seen many marketing campaigns by the brand, until recently where Sensodyne has finally started to come out as a mainstream rival to other popular toothpaste brands.
The launch with the social media page for Pakistan in April this year is a part of Sensodyne’s quest for a larger target market. The Facebook Page has attracted around eighteen thousand fans till now, practicing a good engagement outcome. The brand managers are responsive to questions, comments and queries, hence building a responsible image for the brand.
The Fanpage consumes in itself a very fresh, clean appeal; the graphics used are finely tailored to suit the need of the brand identity. Working in pallets of blue, white and silver the brand communicates its dedication to dental health and cleanliness. The content is exactly what you would from a tooth paste brand, you can find advice on tooth protection and dental care, fun facts about teeth and gums and also problems and solutions pertaining to tooth decay.
Sensodyne has also been running a Sensodyne Smile Contest, a simple Facebook App much like hangman. The words to be guessed are related to dental health care, ranging from problems to solutions. The game-play teaches you a lot of handy facts about tooth and if i may add, free movie tickets for participants with highest scores every week.
Sensodyne seems focused on using social media as one of their key breakthroughs into the already saturated tooth paste market. It would be interesting to know how they use ATL marketing strategies to complement this move. What do you think?

Filed in: Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , ,

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