Nokia Pakistan’s ‘Likey’ Campaign


On November 13th, 2012 Nokia Pakistan achieved the milestone of crossing 1 Million fans on Faceook. The achievement was celebrated on Facebook by a change in the cover photo and by the reinforcement of its One in a Million campaign.
With their latest campaign of ‘Likey’ Nokia has once again taken the fans completely on board. The campaign is based on a Facebook Application which gives users the chance to create puns and jokes, create a visual based on their joke and share it forward with their friends/family. But the fun doesn’t end there as the creators of likey’s can also win a Nokia monster purity headset. The idea of the application catches well with the young audience on Nokia’s Facebook Page and the campaign has been generating much user engagement.
You should try the application out from here and let us know how you ‘likey’ it.


Filed in: Case Studies, Digital Campaigns, Pakistan's Digital News, Social Media Tags: , , , , , ,

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