The Winners and Losers of Social Media in 2012

As we’ve mentioned in our post Biggest Social Media Moments of 2012, the year held a great deal of significance for Social Media.  The changing landscape of social media gave way to innovation and left a great impact on lead generation, market research, personalized user experience, online sales.
Looking back and assessing the current state of major social networks is not only important but as we step into the year 2013, this is the perfect time to do so. With so many social networks to manage and likely more on the way, it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources. Here’s an Infographic created by the team of Pardot which explains and rates which network works best for which business aims:

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