Mobicash is a fund or cash transfer service introduced by Mobilink Pakistan. Though Mobilink is a pioneer in introducing GSM mobile network throughout Pakistan, other competitors took the leep in providing this service long before they did. To name a few: Telenor introduced Easy Paisa and later Ufone introduced Upayments. All these services are provided through your GSM mobile sims.
Mobilink Pakistan has the largest number of users registered to their domain then any other network operator, therefore there’s high chance of Mobicash growing rapidly. Other than ATL marketing schemes, Mobilink is focusing a lot on social media to develop awareness and loyalty for Mobicash.
In Pakistan many consider social media to be synonymous to Facebook, as Facebook is the most popular social medium across the country. Banking on this Mobilink has unveiled a standalone page for Mobicash. The Mobicash Facebook Page for the time being is in its beta phase. We did not come across any particular direction for the marketing strategy and currently, the page works as an online brochure for the services It contains answers to all the frequently asked questions and contains information regarding the security policy of the company/brand.
Mobicash, maybe late in the race, but is set on using all the possible mediums in this day and age to compete against its rivals. Social media is sure to boost up its popularity. Would you agree?
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