Hardee’s Social Media Presence [Analysis]


Hardee’s is a popular burger joint among Pakistanis. It is well known and respected for its thick meat content among fast food lovers. Hardees launched in Pakistan in 2008, since then Hardee’s has enjoyed a good customer turn-out. Today they operate in three major cities of Pakistan, with plans for further advancements. One of the key reasons behind the success is that Hardee’s utilized social media marketing tools in its infant stages, popularizing itself among Facebook users.
317310_250064321703671_1404677088_nFacebook Page enjoys a strong fan following with over 1,00,000 fans. The page caries a strong presence among burger enthusiasts, students, young professionals and kids alike. The page is updated on a regular basis which helps keep news fresh for fans. The page also works as a news board for upcoming deals and new menu additions.
Hardee’s has kept the page simple and smooth. The page has some delicious product photography which makes your tummy grumble and mouth water. The shareability of the content and interaction with the fans could be increased but all in all, the Facebook profile of Hardee’s serves as an effective teaser to try out burgers once which serves the brand just right. Wouldn’t you agree?

Filed in: Case Studies, Pakistan's Digital News, Social Media Tags: , , , , , , , , ,

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