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How Olper’s Milk uses Facebook for Marketing [Analysis]

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Back in 2006 Engro Foods Pakistan launched a range of dairy product and Olper’s was created. When it comes to dairy product back in those days the market was efficiently taken over by rivals such as Nestle, Haleeb, Nurpur and Adam. It was difficult to penetrate through the congested market, but Olper’s did the job wonderfully. Olper’s advertised itself by associating itself with cultural and traditional ties, therefore targeting the masses at a personal level. In less then a year Olper’s was accepted with open arms and became a household name.
 
308059_438123262892081_1572962286_nOlper’s is keen in keeping up to date with the newest trends, this marketing behavior led to the launch of their Facebook Page in 2010. The page has a fan list of 54,000 fans. The page aims at a two-way interactions and a healthy page engagement through regular updates/posts.
 
Recently, Olper’s joined forces with the team of ‘Tanhaiyaan’, a popular TV serial from the yester years loved by all Pakistanis, and made a sequel. This promotion attracted a lot of audience and engagement for the brand. The page offers celebrity endorsement from the actors in ‘Tanhaiyaan’ especially the charming, loved by all Marina Khan. You may also find a number of quizzes on the page and if you are lucky enough you might just land on a cup signed by Marina Khan.
 
Give the page a look here and let us know if this is a page worthy of your like.
 

Filed in: Case Studies, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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