CrossRoads Social Media Management [Case Study]


CrossRoads is a ready to wear fashion label, with flagship stores stretching throughout Pakistan  The label was launched in 2002 and since then it has gained success with every passing year. The brand is popular among teenager, students and young adults. Social media is currently serving CrossRoads as their prime marketing tool, as this target market is highly likely to use Facebook for social networking. This is the reason 529353_499350910081483_1023678312_nCrossRoads boasts of more than 2,37,000 fans. Their Facebook Page has a catchy color scheme with yellows and orange. CrossRoads has categorically placed their collections under the year they were launched which has made fans relate to their own fashion history and give the brand its kinship.
The page is helping the brand and its customers in a number of ways. The page works as an official announcement center for any new deals, sales and job placements. It also works as a catalogue displaying the recent additions to the clothing articles. You may also find various photo shoots of their latest collection. Crossroads’ page also offers a variety of activities and  competitions. Currently fans can win speaker systems just by submitting a picture of themselves wearing a crossroads article. Earlier in the fall of 2012 crossroads offered a mega chance of wining a free trip to Srilanka. This was a nationwide campaign and Facebook was used to complete the activity.
The popularity of the brand speaks for itself and the engagement on the page seems well adjusted with the brand’s following. So, what’s your verdict? Is this a page worthy of your like?

Filed in: Case Studies, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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