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Social, Digital and Mobile in Pakistan (as of Jan, 2013)

Back in December, 2012 We are Social published a report on Social, Digital and Mobile in Asia where they published a presentation on Pakistan. One of the most striking findings in this report was that mobile is not the driver behind the internet revolution in Pakistan as fewer than 20% of Pakistan’s internet users log on via mobile devices.
 
However, in their second edition of the report on Pakistan (published in January) We are Social has un-veiled the following report:

 

Here are the crucial headlines:

  • Pakistan has almost 30 million internet users, although penetration remains low at just 15%;
  • Social Media use has grown by almost 50% since our last report, passing 8 million monthly users in the past couple of weeks;
  • Mobile continues to grow quickly, with the country’s telcos adding more than 1 million new subscriptions each month in 2012.
  • Two thirds of Pakistan’s 190 million inhabitants are below the age of 30, which shows a young and dynamic population. Also, two thirds of the country’s Facebook users are below the age of 25, and more than half of them come from the country’s richest 10% of households, resulting in a highly concentrated social media audience of young, affluent consumers.
  • 80% of Pakistanis spend more than one hour each day on the internet, although the average ‘internet session’ lasts just 5 minutes.
  • Mobile penetration still remains relatively low however, at just over 60% – well below Asia’s regional average of 82%. Mobile internet usage remains sparse, and just 15 million people in the country access internet services via mobile, even though the government reports that 64% of the population has the potential to access mobile internet services.
  • Social media penetration also remains acutely low, with barely 4% of the country’s population using Facebook.
  • Social media remains a largely male preserve too, with men accounting for almost 70% of the country’s social media users.
  •  A new Facebook user is added in Pakistan at a rate of one every 12 seconds.
  • Nearly three quarters of these users log in to Facebook daily too, and spend an average of 40 minutes on the site each day, mostly between 6pm and midnight.
  • Twitter users hover around the 2 million mark.
  • A new mobile subscription is made every 2 seconds in Pakistan, resulting in growth of 46,500 new subscriptions every day.
  • Of those who already access the internet via mobile, 75% do so via Symbian-powered devices, and most people in Pakistan continue to rely on feature phones.
  • Lack of 3G coverage may play a role in the slow uptake of mobile internet, and extending the coverage of these faster networks beyond today’s paltry 0.4% of the population would likely boost the country’s online connectivity.

These numbers all point to significant opportunities for growth though, so Pakistan is certainly another one to watch for 2013.
 

Filed in: Mobile, Pakistan's Digital News, Social Media, Tech Updates Tags: , , , , , ,

2 Responses to "Social, Digital and Mobile in Pakistan (as of Jan, 2013)"

  1. Ainee Mehmood says:

    Thanx for sharing the useful information with us..Keep going!!

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