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Gloria Jean’s Coffees reaches 200K Facebook Fans!

307442_10152510606740705_840526049_nGloria Jeans Coffee initialed GJC is an international chain of gourmet breakfast and coffee houses. After a huge success around the world  GJC started its operations in Pakistan back in 2007 and has managed to live up to its initial hype. GJC’s target market is the young adults, working professionals and educated youth. Clearly social media was the tool they needed to penetrate into Pakistani market. 304176_10152425653295705_849562876_nFollowing this lead in 2010 GJC launched their official Facebook Page for Pakistan.

The Facebook page is a treat to the eye and a droller for the appetite. The page offers some mouth watering menu photography boasting the quality of treats the offer. The Facebook community recently touched 200, 000 fans.550995_10152369456170705_239320587_n

GJC is also encouraging young talents through their SROCK platform  The talented youth of Pakistan is encouraged to display their talents on their Facebook portal. Amateur artists are invited to perform their musical talents and are given a chance in-front of 200K Facebook fans to view, rate and comment. GJC is also holding a competition termed ‘Coffee Moments’ where Facebook fans were invited to share their personal coffee memories. The winners of the Application will be given free coffee!

View the page here and let us know if you think its worth your like.

Filed in: Case Studies, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

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