Win a Samsung Galaxy Note II by becoming a ‘Creative Guru’


Samsung Pakistan is one of the few Pakistani Facebook pages reaching out to around 4,50,000 fans. With a strong creative backdrop and interactive content Samsung has managed to popularize their brand and give it a steady fan following consisting of youngsters, businessmen, students and professionals. Samsung takes pride in delivering new technologies which extend human abilities. Their direct interaction with fans has led the brand to understand their behavior better and market their products accordingly.
579835_518283944890346_1723704490_nRecently Samsung unveiled ‘Galaxy Note II‘. A top-notch tablet device with latest features such as multi-window operation and s-pen support. In order to give a first hand experience of this device to their Facebook fans and market their product, Samsung organised an activity the ‘creative guru hunt’.
Samsung collaborated with respected restaurants and collages such as Cafe Zouq, Gloria Jeans Coffee and Pakistan Institute of Fashion Design and called upon the creative souls in their fan list for a sketching competition. The focus was to familiarize consumers with the new technologies and displaying the features of s-pen support on the new device. Participants were encouraged to sketch on the tablet and were given various give-aways. The sketches were then uploaded to the brands Facebook portal and were opened for voting. The participant with the most votes was then entitled to a brand new ‘Galaxy Note II’.
Samsung is exploring the possibilities of social media very well. It is time the Pakistani social media marketeers start thinking out of the box for such rivals. Wouldn’t you agree?

Filed in: Case Studies, Digital Campaigns, Mobile, Pakistan's Digital News, Social Media Tags: , , , , , , , ,

One Response to "Win a Samsung Galaxy Note II by becoming a ‘Creative Guru’"

  1. Hello dear sir i wlould like to say that the opportunity which you guys are giving us is amaizing, i am so glad to be a part of it b/c i am a huge huge fan of samsung galaxy noteII device, i saw that device’s videos daily and i saw that phone in my dreams too, this beautiful phone takes place in my brain and heart, when ever i saw that phone’s dream or video i imagined that, the phone is in my hand and i am operating it and that feeling is an amaizing w0w, i can’t tell u how glad i was when ever i imagine that beautiful phone in my hand you guys are owesom b/c you give us an amaizing chance to win, now i can just pry that i won the phone oh man this will like a dream come true if i got the phone oh yeah and Allah bless you dear….

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