MoltyFoam, a pioneer in manufacturing mattresses, beddings and furniture, started with their business in 1963. Half a century later, MoltyFoam enjoys a heartfelt relation with their consumers. To cherish this emotional bond with their fans further, MoltyFoam launched its Facebook Page in June 2011. Celebrating 54,000 fans, the brand has been trying to engage with its consumers on an emotional level.
The brand focuses on a the idea of a healthy, peaceful sleep. Therefore, its social media presence keep it in sight and the page offers tips on how to sleep well, its benefits and Inforgraphics on sleep patterns. You may also find a number of campaigns on the page; currently, in at attempt to pay tribute to women as the binding force in families, they have asked their fans to share pictures/comments on this theme.
Previously, MoltyFoam’s page held a competition is called ‘picturesque’ in which users were invited to share their pictures with moltyFoam products on the page, and asked to encourage their friends to like their pictures. The picture securing the maximum number of likes was given a Tablet PC.
All in all the effort, the content and the results are helping the brand earn long term equity. View the page here and let us know!