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Nestle Fruita Vital Goes ‘Royal’

Nestle Fruita Vital Goes ‘Royal’

Nestlé’s strategy for Nestlé Fruita Vitals has been fair, simple and fruitful – Pure fruit, Pure energy, Pure juice.   In the recent month we saw a new campaign with… Read more »

Nescafe’s Social Presence goes ‘Cool’ with Cold Coffee

Nescafe’s Social Presence goes ‘Cool’ with Cold Coffee

Nescafe has only recently launched cold coffee – a new product from their ready-to-drink line this summer of 2012 in Pakistan. They no doubt deserve a special mention for their… Read more »

Strepsils Pakistan – If you’re Loud, Prove It!

Strepsils Pakistan – If you’re Loud, Prove It!

Targeting primarily the youth (14-26 years) of Pakistan, Strepsils Pakistan has managed to accumulate 135,789 on its Facebook page in less than a year’s time. Introducing and encouraging the concept… Read more »

Wall’s vs Omore – Which Is Your Favorite Brand?

Wall’s vs Omore – Which Is Your Favorite Brand?

Summer season in Pakistan sees a lot of brands from the food industry (especially beverage/juice/ice-cream) invest in extensive campaigns. This year, like many previous ones, saw Wall’s and Omore competing… Read more »

Is Zong REALLY the most beloved Telecom Brand on Social Media?

Is Zong REALLY the most beloved Telecom Brand on Social Media?

Zong calls its loyal Facebook fans Zongers and with the highest number of Facebook fans, claims that it is ‘fastest growing and the most beloved Telecom Network on Facebook in… Read more »

Warid plays ‘SuperHero’ & gives away Samsung Corby II

Warid plays ‘SuperHero’ & gives away Samsung Corby II

Warid is giving away Samsung Corby II to the winners of EDGE Competition being held on Warid official Facebook Page. Interesting and colorful designs mixed with a few quirky call-to-action… Read more »

Nescafe India & Nescafe Philippine’s Digital Success: Analysis

Nescafe India & Nescafe Philippine’s Digital Success: Analysis

Nescafe is one of world’s leading coffee brands and it would be right to assume that after Starbucks, it is the most popular coffee brand found online. After researching Nescafe’s… Read more »

Coke’s ‘Hai Yaqeen’ Campaign: An Analysis

Coke’s ‘Hai Yaqeen’ Campaign: An Analysis

Coke Studio Season 5 hit Pakistan on May 3rd, 2012 and was shortly followed by Coke’s local adaptation with the tagline ” hai yaqeen tou khulain khushian” of their global… Read more »

Coca-Cola’s Cheering Truck

Coca-Cola’s Cheering Truck

The iconic brand Coca-Cola has brought home another super cool real-world campaign ‘The Cheering Truck’. The brand’s red truck moved with a recording booth around Argentina to collect the cheers… Read more »

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