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4 different personalities of copy writers!

4 different personalities of copy writers!

by Asjad  Remember the “Jahan Mamta Wahan Dalda” campaign or Apple’s “Get the Mac”? These are some of the best marketing campaigns that still have a recall in the minds… Read more »

Unconventional marketing

Unconventional marketing

  By Sameen Qasim Let’s talk about unconventional marketing techniques! Do they work? Do you think they have a bigger impact on the audiences mind? In the world of today… Read more »

The time to hesitate is through!

The time to hesitate is through!

  By Sameen Qasim   When someone coined the word ‘Smartphone’ they weren’t being over ambitious, they were merely leaving space for phones to be as smart as they could,… Read more »

The changing face of Advertising

The changing face of Advertising

  By Asjad Ahmed Ever looked at a cringe-worthy ad and never wanted to see it again but didn’t know how to communicate your distaste to the advertiser? Well, now… Read more »

Snapchat has stepped up its game with Chat 2.0

Snapchat has stepped up its game with Chat 2.0

By Hannan Azhar Say what you want, how you want. That’s how Snapchat’s CEO Evan Spiegel describes Chat 2.0, a massive set of new features which just launched a few… Read more »

SNS – Revamping Conventional Business Models

SNS – Revamping Conventional Business Models

By Sameen Qasim Where physical products and services are created for use all around the world by companies that boast of success stories, the one intangible product that has taken… Read more »

Meet the people of Digital Media Agencies

Meet the people of Digital Media Agencies

By Hijab Hassan and Sameen Qasim  From someone who wouldn’t take a second to step on your ‘oh so creative’ ideas to the silent observer; the world of advertising is… Read more »

Why big brands are considering digital strategy over conventional strategy?

Why big brands are considering digital strategy over conventional strategy?

By Asad Haroon The recent popularization of social media websites has changed marketing strategies to a great extent. Instead of people commenting on how bad a marketing strategy is, like… Read more »

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